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Drake is going to court for his musical feud with Kendrick Lamar.
The Canadian rapper claimed that Spotify and Universal Music Group were involved in a “scheme to ensure” that Kendrick Lamar’s diss track, “Not Like Us,” “broke through” on several streaming services in a petition submitted to the New York Supreme Court on Monday. According to him, UMG employed dishonest methods to increase the number of people listening to the Lamar song on radio stations and Spotify, which caused “Not Like Us” to break a few Spotify records and peak at No. 1 twice on the Billboard Top 100.
“UMG’s schemes to artificially inflate the popularity of ‘Not Like Us’ were motivated, at least in part, by the desire of executives at Interscope (Records) to maximize their own profits,” according to Drake’s appeal. He believes UMG used bribery, dishonest business tactics, and misleading advertising to racketeer.
In order to bring a lawsuit, Drake requested that the court force the firms to provide pre-action discovery, or material pertaining to his claims.
The music distributor, Universal Music Group, allegedly conspired with Drake (right) and Kendrick
Lamar to “artificially inflate the popularity of ‘Not Like Us,'” Lamar’s Drake diss tune.
According to Variety and Billboard, the rapper filed a second lawsuit in Texas on Tuesday, bringing the case across state borders. As part of a “pay-to-play scheme” to get the song on the radio, UMG allegedly made “funneled payments” to iHeart Radio, according to the latest petition.
A more thorough examination of Drake’s anger at UMG can also be found in the filing. According to the sites, he accuses the music behemoth of knowing that Lamar “falsely” claimed to be a pedophile in his song but still releasing it.
“UMG planned, funded, and carried out a strategy to make ‘Not Like Us’ a viral mega-hit in order to use the threat to Drake and his companies to incite consumer panic and, of course, generate enormous profits. Drake’s attorneys wrote, “That plan succeeded, probably beyond UMG’s wildest expectations.”
Frozen Moments, LLC was mentioned as the petitioner in the New York filing. According to Florida’s Division of Corporations, Drake is a management of the LLC.
The music company told USA TODAY that it was “offensive and untrue to suggest that UMG would do anything to undermine any of its artists.” “We use the most moral methods in our advertising and marketing initiatives. Fans choose the music they want to hear, and this pre-action submission’s fabricated and ridiculous legal reasons cannot change that fact.”
